IGDS Online Loyalty Course 2020
In cooperation with Truth Customer Academy
Course curriculum: Loyalty Expert
What can you expect from this course
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1
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We are so excited to begin this journey of learning with you.
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Before we begin...
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2
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There are a few important things to we need you to do before you start...
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Glossery of terms
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Terms & Conditions
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3
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Module 1: Outcomes
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Lesson 1: Loyalty programmes vs. Customer loyalty
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Lesson 2: The evolution of loyalty
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Lesson 3: Are loyalty programmes really worth the investment?
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Lesson 4: Discounting vs. Loyalty
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Module 1: Test your understanding
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4
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Module 2: Outcomes
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Lesson 1: Global trends in Loyalty
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Lesson 2: Your design toolkit
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Lesson 3: Defining your loyalty strategy with 10 critical success factors
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Lesson 4: Loyalty programme design considerations
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Module 2: Test your understanding
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5
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Module 3: Outcomes
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Lesson 1: Customer Centricity
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Lesson 2: Customer data – where does it come from?
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Lesson 3: Customer-centric retailing
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Module 3: Test your understanding
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6
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Module 4: Outcomes
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Lesson 1: Introduction to the cost of loyalty
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Lesson 2: Loyalty programme income drivers
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Lesson 3: The cost of loyalty and measuring success
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Module 4: Test your understanding
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7
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Module 5: Outcomes
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Lesson 1: Defining customer engagement
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Lesson 2: Customer engagement considerations
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Lesson 3: Customer lifecycle evaluation
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Module 5: Test your understanding
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8
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Before your final assignment ...
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9
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Loyalty Expert - Final Assignment