6 REASONS TO BECOME A LOYALTY EXPERT

Become more competent in approaching loyalty programmes within your company by adding value to your marketing team through the Truth Customer Academy

  • Gain an understanding of global loyalty trends and best practice across different industries

  • Recognise the various types of loyalty programmes and critical success factors

  • Learn how to develop a compelling loyalty proposition suited for your customers.

  • Ability to input into your own business plan for your programme to ensure it is commercially viable

  • Learn how to create your own loyalty engagement plan alongside your existing marketing plan

  • Interpreting data and how best to use it

Course curriculum: Loyalty Expert

What can you expect from this course

  • 1
    Welcome to the course!
    • We are so excited to begin this journey of learning with you.
    • Before we begin...
  • 2
    Student Orientation
    • There are a few important things to download or remember...
    • Terms + Conditions
  • 3
    Module 1 : Your introduction into the world of loyalty
    • Module 1: Outcomes
    • Lesson 1: Loyalty programmes vs. Customer loyalty
    • Lesson 2: The evolution of loyalty
    • Lesson 3: Are loyalty programmes really worth the investment?
    • Lesson 4: Discounting vs. Loyalty
  • 4
    Module 2: The Loyalty Landscape
    • Module 2: Outcomes
    • Listen to me before you begin.
    • Lesson 1: Introduction to the loyalty landscape – loyalty program usage
    • Lesson 2: A demographic view – how gender and age affect loyalty programme usage
    • Lesson 3: An insight into the health & beauty and retail banking industries
  • 5
    Module 3: Designing your own loyalty programme
    • Module 3: Outcomes
    • Lesson 1: Global trends in Loyalty
    • Lesson 2: Your design toolkit
    • Lesson 3: Defining your loyalty strategy with 10 critical success factors
    • Lesson 4: Loyalty programme design considerations
  • 6
    Module 4: The importance of data & how to use it
    • Module 4: Outcomes
    • Lesson 1: Customer Centricity
    • Lesson 2: Customer data – where does it come from?
    • Lesson 3: Customer-centric retailing
  • 7
    Module 5: Financial & commercial decisions for loyalty
    • Module 5: Outcomes
    • Lesson 1: Introduction to the cost of loyalty
    • Lesson 2: Loyalty programme income drivers
    • Lesson 3: The cost of loyalty and measuring success
  • 8
    Module 6: Creating a customer-led engagement plan
    • Module 6: Outcomes
    • Lesson 1: Defining customer engagement
    • Lesson 2: Customer engagement considerations
    • Lesson 3: Customer lifecycle evaluation
  • 9
    Final Assignment
    • Loyalty Expert - Final Assignment
    • Thank you!