6 REASONS TO BECOME A LOYALTY EXPERT
Become more competent in approaching loyalty programmes within your company by adding value to your marketing team through the Truth Customer Academy
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Gain an understanding of global loyalty trends and best practice across different industries
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Recognise the various types of loyalty programmes and critical success factors
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Learn how to develop a compelling loyalty proposition suited for your customers.
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Ability to input into your own business plan for your programme to ensure it is commercially viable
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Learn how to create your own loyalty engagement plan alongside your existing marketing plan
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Interpreting data and how best to use it
Course curriculum: Loyalty Expert
What can you expect from this course
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1
Welcome to the course!
- We are so excited to begin this journey of learning with you.
- Before we begin...
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2
Student Orientation
- There are a few important things to download or remember...
- Terms + Conditions
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3
Module 1 : Your introduction into the world of loyalty
- Module 1: Outcomes
- Lesson 1: Loyalty programmes vs. Customer loyalty
- Lesson 2: The evolution of loyalty
- Lesson 3: Are loyalty programmes really worth the investment?
- Lesson 4: Discounting vs. Loyalty
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4
Module 2: The Loyalty Landscape
- Module 2: Outcomes
- Listen to me before you begin.
- Lesson 1: Introduction to the loyalty landscape – loyalty program usage
- Lesson 2: A demographic view – how gender and age affect loyalty programme usage
- Lesson 3: An insight into the health & beauty and retail banking industries
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5
Module 3: Designing your own loyalty programme
- Module 3: Outcomes
- Lesson 1: Global trends in Loyalty
- Lesson 2: Your design toolkit
- Lesson 3: Defining your loyalty strategy with 10 critical success factors
- Lesson 4: Loyalty programme design considerations
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6
Module 4: The importance of data & how to use it
- Module 4: Outcomes
- Lesson 1: Customer Centricity
- Lesson 2: Customer data – where does it come from?
- Lesson 3: Customer-centric retailing
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7
Module 5: Financial & commercial decisions for loyalty
- Module 5: Outcomes
- Lesson 1: Introduction to the cost of loyalty
- Lesson 2: Loyalty programme income drivers
- Lesson 3: The cost of loyalty and measuring success
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8
Module 6: Creating a customer-led engagement plan
- Module 6: Outcomes
- Lesson 1: Defining customer engagement
- Lesson 2: Customer engagement considerations
- Lesson 3: Customer lifecycle evaluation
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9
Final Assignment
- Loyalty Expert - Final Assignment
- Thank you!