6 REASONS TO BECOME A LOYALTY EXPERT
Become more competent in approaching loyalty programmes within your company by adding value to your marketing team through the Truth Customer Academy
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Gain an understanding of global loyalty trends and best practice across different industries
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Recognise the various types of loyalty programmes and critical success factors
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Learn how to develop a compelling loyalty proposition suited for your customers.
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Ability to input into your own business plan for your programme to ensure it is commercially viable
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Learn how to create your own loyalty engagement plan alongside your existing marketing plan
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Interpreting data and how best to use it
Course curriculum: Loyalty Expert
What can you expect from this course
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1
Welcome to the course!
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3
Module 1 : Your introduction into the world of loyalty
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4
Module 2: Designing your own loyalty programme
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5
Module 3: The importance of data & how to use it
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6
Module 4: Financial & commercial decisions for loyalty
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7
Module 5: Creating a customer-led engagement plan