Who is Truth?

Truth’s team is focused on world class loyalty thinking for our exceptional clients.

Truth offers an array of education and training opportunities through Truth’s Customer Academy.

The Academy is our knowledge-sharing centre where we share our expertise and learnings in the fields of loyalty & CRM.

We incorporate compelling global and South African case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.

We offer the following educational offerings;

Online short course in loyalty. | Two-day masterclass | Tailored in-house training
Find out more about Truth here


Four principles about the way we work:

  • We are creative thinkers and practical problem solvers.

  • We are open-minded and always hungry to learn.

  • We operate mindfully and with humility.

  • We create fun and a little weirdness.


Our six values underpin who we are:

  • We drive industry innovation.

  • We live the client value obsession.

  • We treat others the way we would like to be treated.

  • We share goals and celebrate achievements.

  • We invest in others less fortunate.

  • We are honest and respectful.

Your Facilitators & Support Team

Amanda Cromhout

Founder & CEO | Truth Course Tutor

Ros Netto

Loyaly & CRM Consultant | Truth Course Tutor

Morgan Henderson

Account Manager | Truth Course Administrator

Our experience

Truth has proudly delivered loyalty programmes and customer centricity strategies for many of South Africa’s best known brands, including Pick n Pay, Edcon, Foschini, Mr Price, Virgin Active, Distell, Nedbank, Avios, Absa, Massbuild, Sorbet, FNB, Famous Brands and many more.

Our international footprint for consultancy services & conference speaking span USA, New Zealand, Europe, Ghana, Kenya, Mauritius, Hong Kong, Indonesia and Malaysia.