Your leading loyalty consultancy.

Simplifying the complex world of loyalty.

Truth is a global consultancy that advises leading brands on their loyalty and customer strategies. We build loyalty programmes, from concept to design, to commercials and customer research. Truth provides you with the one-stop solution for everything in your world of loyalty.

Truth’s Customer Academy is our centre of loyalty excellence, where we share our expertise and learnings in the fields of loyalty & CRM, through professional training. We share invaluable, comprehensive resources and case studies with you in the form of interviews with thought-leaders, global best practice principles, whitepapers, videos and articles.

Our Academic Director is Amanda Cromhout, renowned author of Blind Loyalty – 101 loyalty concepts radically simplified. Amanda oversees all Truth’s Customer Academy training and ensures it delivers world-class experiences for our academy clients.
Find out more about Truth here

Our Mission

  • We obsess over simplifying the complexity of loyalty to deliver world-class loyalty brilliance.

Our Values

Our values underpin who we are:

  • We drive industry innovation.

  • We live the client value obsession.

  • We are creative thinkers, problem solvers and always hungry to learn.

  • We treat others the way we would like to be treated.

  • We create fun and a little weirdness.

  • We invest in others less fortunate.

Your Facilitators & Support Team

Amanda Cromhout

Founder & CEO | Truth Course Tutor

Lauren Venter

Loyaly & CRM Consultant | Truth Course Tutor
Course Facilitator

Rowen Gloyne

Course Facilitator

Office Manager | Truth Course Administrator

Our experience

Our international footprint for consultancy, loyalty training and keynote speaking spans Africa, North America, Australia & New Zealand, Europe, Middle East and Asia.