Truth’s Customer Academy is our knowledge-sharing centre where we share our expertise and learnings in the fields of loyalty & CRM.

Through interactive workshops, internship & mentorship programmes, online courses, professional speaking events, client focused workshops & business networking sessions, we bring you the best in all things loyalty & CRM.

We incorporate compelling global and South African case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.

In just 6 weeks you will:

  • Gain an understanding of global loyalty trends and best practice across industries

  • Recognise the various types of loyalty programmes and critical success factors

  • Learn how to develop a compelling loyalty proposition suited for your customers.

  • Ability to input into your own business plan for your programme to ensure it is commercially viable

  • Interpreting data and how best to use it

  • Learn how to create your own loyalty engagement plan alongside your existing marketing plan

Course format

We incorporate compelling global loyalty case studies to bring to life strategies and theories enabling course participants to simplify the relatively complex world of loyalty and CRM. The format of the course is all online and remote whereby learners log in and access course materials on a weekly basis. Modules consist of online content including theory, practical examples, videos, podcasts, case studies, templates and other downloads.

This course runs for 6 weeks online. Modules are advised to be completed weekly together with a weekly quiz. A final assignment will need to be completed at the end of the course.

Testimonials

"The Truth loyalty course really helped me grasp the fundamental basics of managing our loyalty programme better. It is excellent value and manageable, whilst challenging, to do over the six week period."

Financial Services Executive