In just 3 week you will:

  • Understanding the importance of data and where it comes from

  • Learn about key definitions used when referring to customer data analytics

  • Learn how to identify key indicators about who your most valuable customers are

  • Learn to interpret your customer data in a way to better inform business decisions; not just your marketing efforts

  • Learn how powerful customer centric retailing can be from global and local success stories

  • Understand the fine line between data accuracy and data integrity

  • Define customer segmentation and how is it applied to day-to-day business activities

Course curriculum

  • 1
    Welcome to the course!
    • We are so excited to begin this journey of learning with you.
    • Before we begin...
  • 2
    Student Orientation
    • There are a few important things to we need you to do before you start...
    • Terms + Conditions
  • 3
    Module 1: Strategic rationale for using data
    • Module 1: Outcomes
    • Lesson 1: Shifting from product-led to customer-led strategies
    • Lesson 2: Customer Centricity
    • Lesson 3: Unknown to known customers – how to acquire different types of data
    • Module 1: Test your knowledge
  • 4
    Module 2: Methods used to derive customer insights
    • Module 2: Outcomes
    • Lesson 1: Methods used for data analytics to drive strategic insights
    • Lesson 1: Value segmentation
    • Lesson 2: Lifestyle segmentation
    • Lesson 3: Predictive modelling & the responsible use of data
    • Module 2: Test your knowledge
  • 5
    Module 3: Interpreting data
    • Module 3: Outcomes
    • Lesson 1: Step by step guide to interpreting a customer data set
    • Lesson 2: The impact of global legislation around the use of personal data
    • Lesson 3: Trends in data: An interview with Matt McKie - key trends in data analytics
    • Module 3: Test your knowledge